Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
Product Details
- Amazon Sales Rank: #3937688 in Books
- Published on: 2012-04-15
- Original language:
English - Number of items: 1
- Dimensions: 11.02" h x
1.06" w x
8.50" l,
2.74 pounds
- Binding: Paperback
- 542 pages
Product Description
PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2012
Key Features:
•Industry trends analysis, market data and competitive intelligence
•Market forecasts and Industry Statistics
•Industry Associations and Professional Societies List
•In-Depth Profiles of hundreds of leading companies
•Industry Glossary
•Buyer may register for access to search and export data at Plunkett Research Online
Pages: 544
Statistical Tables Provided: 5
Companies Profiled: 385
Geographic Focus: Global
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
•How is the industry evolving?
•How is the industry being shaped by new technologies?
•How is demand growing in emerging markets and mature economies?
•What is the size of the market now and in the future?
•What are the financial results of the leading companies?
•What are the names and titles of top executives?
Contents, Statistics, Forecasts and Analysis Include:
Major Trends Affecting the Advertising & Branding Industry
1)Introduction to the Advertising and Branding Industry
2)Media Consolidation and Globalization
3)Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market
4)Groupon and Other Coupon Firms Compete Aggressively for Consumers Attention
5)Targeted Online Advertising and Social Network Advertising Boost Revenues
6)Google Dominates Online Video Advertising
7)Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless
8)Television Ads Evolve to Face New Challenges
9)DVR Market Evolves/Time-Shifting Hurts Advertisers
10)TV Over IP-TV Networks, Cable Companies and Web Sites Converge
11)Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
12)Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
13)Newspapers and Magazines Face Difficult Times
14)Billboards Go Digital
15)GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions
16)Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
17)Private Label Brands Grow in Share of Total Store Sales
18)LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
19)Hispanic Market Attracts Growing Advertising and Marketing Focus
20)Ad Market in China Booms
21)Growth in Big Data Supported by Expansion of Cloud Computing
Advertising & Branding Industry Statistics
1)Advertising & Branding Industry Overview
2)Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-2011
3)Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011
4)Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011
5)Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011
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