Marketing Planning Guide (Haworth Marketing Resources)
Product Details
- Amazon Sales Rank: #10955635 in Books
- Published on: 1997-09-29
- Original language:
English - Number of items: 1
- Binding: Hardcover
- 382 pages
Product Description
This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation are thoroughly treated. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out a complete marketing plan. Marketing Planning Guide, Second Edition is a valuable resource for the practitioner of marketing who is involved in the planning process and the student who is interested in learning more about what the marketing plan should contain and how to prepare it. This book shows you how to:
- analyze the market, consumers, the competition, and opportunities
- develop strategy and marketing objectives
- make product, place, promotional, and price decisions
- realize the financial impact of marketing strategies
- implement, audit, and control your marketing plan
The accompanying instructor’s package to Marketing Planning Guide includes a helpful150-page instructor’s manual and over 175 slide transparencies. The manual provides a detailed sample course syllabus along with a test bank featuring a muliple-choice or true-false test for each chapter, along with an answer key. The transparencies are prepared to reinforce the key points of each chapter and includes many charts, figures, and lists. This helpful instructor’s pack will save you time and will help make your course effective and thorough.
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